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The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that 'digital' is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.
Over one billion people are on social media networks such as, Facebook, Twitter, Instagram, LinkedIN, Google + & more. By allowing your company to be on these networks opens up one billion opportunities for networking and hot leads. Have you ever had one billion opportunities for hot leads?
Chances are the answer is no. Want to learn more? Check out our Small Business Blog.
1. Your customers are on online more than ever before.
2. People are talking about your company on Social Media
3. There are people searching for your company online.
4. More consumers research & purchase products and businesses online.